By 2004-05, Rajinikanth and Kamal Hassan’s films were releasing with as many as 70 to 80 physical prints and in about 20 countries across the globe. Thanks to digital technology and social media. In recent years (after 2005), this market outside the traditional strong markets in South Asia, it has seen wide expansion and today even small, medium budget films release in Europe and North America in good numbers. Medium budget films get slightly more revenue from established markets such as Malaysia, Singapore & SL than as shown here. This is only to give a rough picture of BO collection for a typical tamil film. Here is a break up of where the overseas BO collection for Tamil films comes fromĬanada, UK, France, Australia & Europe: 20%-25%
Many tamil films used to get screened in the US after it finish it’s run in Canada as the latter was more prominent market. The US however was a small market for tamil films. Similarly, Tamil films started to getting screened in Gulf countries and the US since the 1990s.
Though the release in newer markets was limited outside the traditional strong market of SL, SG and Malaysia. For instance, the much hyped Rajinikanth starrer Thalapathy released simultaneously across 8 countries along with India for 1991 Diwali. Since late 1980s tamil films are being screened in these countries but only after 1990 it became a more regular and organized business. After Tamil people in Sri Lanka started migrating to Europe, Canada in big numbers after the Civil war broke out in Sri Lanka in 1983. The surging tamil population in these countries created a demand for tamil movies. Tamil films have a market in Sri Lanka (then Ceylon), Malaysia and Singapore since the early days of tamil cinema. However, for Tamil films, US is just a small territory among the overseas markets and there are many such small markets across the globe which I will write in the next few lines. Since US BO figures get published in social media more often it tends to create an impression among telugu movie buffs that tamil overseas market is tiny compared to telugu since they don’t make anything significant compared to telugu films. Except for films with Rajinikanth or Kamal Hassan other films don’t make anything to be comparable to telugu films. Tamil films enjoy a much smaller market in the US alone. The producers also took notice of a big potential market in the US. It was only after 2000 it became a overseas release became a regular feature and the market seen big strides since 2005. Though many telugu films were being screened abroad in the late 1990s it was not a regular feature and had a late release and it was mostly limited to big films only. The overseas market has grown significant for telugu films only in recent years. About 75%-80% of telugu overseas revenue comes from US alone. Telugu market is mostly concentrated in the US though it releases in Europe, Gulf & other countries it’s still a small part of the overseas market. There is a significant tamil population in the US and Gulf countries. Cities like Toronto, London and Paris have Apart from this a huge numer of tamil people from Sri Lanka have migrated to Canada, UK, France, Australia and other European countries.
The reason is Tamil diaspora is huge and spread all over the world. Tamil is an official language in Sri Lanka, Singapore and Malaysia. An average tamil film enjoys almost twice the market that of a Telugu film in dollar terms. Tamil films have a much bigger and geographically wider market abroad compared to Telugu films. I have tried to put together as much details for your understanding as possible. Tamil films or Telugu films? This post tries to answer this question. A discussion that comes up quite frequently in social media in the last few days among movie Box Office fans about which movies have a better market abroad.
0 kommentar(er)
